Fitness Facility Development, Setup & Operations

Premium Gym Baghdad Project

Premium Gym represents a collaboration between Power House and Jiwar in shaping a premium fitness facility model in Baghdad.

Through the collaboration between Power House and Jiwar, Premium Gym was developed with a strong focus on facility quality and operational excellence.

This integrated approach elevated the standard of fitness facilities in Baghdad, introducing a more structured, premium, and experience-driven environment for members.

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Gym

Power House

Power House led the full physical development and technical setup of the facility, ensuring that the club was built on a solid operational and technical infrastructure

Jiwar Movement

Jiwar focused on building the business, operational, and commercial framework of the club to ensure that the facility could operate efficiently and generate sustainable revenue

Scope included

Launch

Operational Structure

  • Designing the organizational structure of the club
  • Defining department roles and reporting lines
  • Establishing internal workflows between reception, sales, and fitness teams
  • Creating operational meeting rhythms and management structure
Operations

Recruitment & Team Setup

  • Identifying key roles required for the club
  • Supporting recruitment of trainers and operational staff
  • Structuring team coverage to ensure proper operational flow
Growth

Membership & Systems Implementation

  • Worked closely with the AllUp platform to implement the club’s membership management software.
  • Tructuring membership types and packages within the system
  • Integrating sales, reception, and trainer workflows
  • Aligning the club’s operational needs with the platform capabilities
  • Implementing the member booking application and trainer session management system
Launch

Pricing Strategy & Revenue Structure

  • Membership pricing strategy and package structuring
  • Personal training pricing and packages
  • Service pricing for additional offerings
Operations

Sales & Member Journey Systems

  • Designing the Welcoming Session framework
  • Structuring the personal training sales flow
  • Defining the member onboarding experience
Growth

Performance Management

  • Defining sales budgets (memberships & PT) and performance KPIs
  • Implementing reporting dashboards and financial performance tracking

Project Components Delivered

1

Facility Setup

Technical Infrastructure

2
3

Equipment Installation

Operational Systems

4
5

Membership Software Implementation

Pricing & Revenue Model

6
7

Team Structure & Recruitment

Sales & Performance Framework

8

Result

Through the collaboration between Power House Iraq and Jiwar Movement, the project integrated high-qualit infrastructure with a structured operational and commercial framework.

This approach positioned the club to maximize revenue streams across memberships, personal training, and services, while maintaining operational discipline designed to support strong margins and long-term EBITDA growth.

launch