Eight stops, two questions each. The Idea, The Person, The Place, The Difference, The Space, The Money, The People, The Timing. Plain questions in plain language, the kind you can answer in a coffee shop without a spreadsheet open.
Forty two items grouped into Market and Demand, Competition and Supply, Site and Space, Concept and Difference, Model and Money, People and Launch. This is what a proper feasibility study puts a number or an answer against. Tick what you already know.
Four decision lenses drawn from Warren Buffett, Jeff Bezos, Jack Welch and Jim Rohn, translated into questions you can use on your own project tonight.
If you already know the answer to all eight questions, you do not need this worksheet. You need a proposal, and that is a different conversation.
An article tells you what other people did. A worksheet tells you where you are.
Print it, put it somewhere you will see it, and fill in one answer a day. By the end of the week you will know two things: what you are certain about, and what you are not. The blanks are not failures. They are the scope of the work ahead, and they are exactly where a feasibility study begins.
Clarity before expansion. Structure before scale. Standards before speed.
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Print it, keep it somewhere you will see it, and fill in one answer a day. When you are ready to turn it into a plan, the introductory session is complimentary.
Book a Complimentary Introductory SessionNot legally. Commercially, yes. A licence confirms you are allowed to trade. A feasibility study confirms whether you should. It tests demand in your catchment, capacity already installed by competitors, the revenue your model can realistically produce, and the point at which the business pays you back. Skipping it does not remove the risk, it just moves the discovery to after the money is spent.
Six areas. Market and demand in the catchment. Competition and installed capacity at peak hours. Site and space, including rent as a share of forecast revenue. Concept and differentiation. The financial model, covering break even members, acquisition cost against lifetime value, and best, expected and worst cases. Finally people and launch, including the instructor pipeline and the pre sale target. The free worksheet on this page lists all forty two checkpoints.
It varies enormously with size, concept and fit out standard, so any single figure is misleading. The number that matters more is your break even: how many members at what average revenue cover your fixed costs each month. Work that out before you work out the build cost, because it tells you whether the build cost is affordable at all.
It depends on your fixed cost base and your average revenue per member, not on the size of the club. Divide monthly fixed costs by average monthly revenue per member and you have your break even membership. Then ask whether your catchment and your capacity can realistically deliver that number at the price you intend to charge.
Pre sale is the membership you secure before the doors open. A useful floor is your first month of operating costs divided by your average membership value. Hit it and opening day is momentum. Miss it and you are funding the launch out of capital that was meant for something else.
They are different businesses. Reformer has larger market awareness, an easier hiring pool and lower equipment cost, in a more crowded field. Lagree has stronger differentiation and pricing power, with higher capital expenditure, licensing and a thinner instructor pipeline. The right answer depends on your catchment, your capital and whether you can solve staffing. Work through the worksheet on both concepts and the difference becomes obvious.
Yes. Jiwar Movement advises across the GCC and the Levant, including the UAE, Saudi Arabia, Oman, Jordan and Iraq, combining remote strategic support with periodic on site visits.
Nothing you have not asked for. Fill it in at your own pace. If you would like to talk it through, the Jiwar Introductory Session is a complimentary sixty minute conversation, online worldwide or in person for clients in the UAE.
You need the next one. Download the worksheet, and when you are ready, bring it to a complimentary introductory session and we will turn it into scope, numbers and a plan.
